Archives for 2015

Auctions are a Great Way to Make Money at your Charity Golf Tournament

One of the many great ways to make money at your Charity Golf Tournament is to set up an auction for goods and services. The auction can either take the form of a silent auction or a live auction. Auctions, along with the various forms of sponsorships are one of the major ways of raising money from your event. And if the auction is done correctly, it is a great way to create added excitement to your event and provide additional advertising exposure to the local or national companies that are participating.

  1. Silent Auction
  2. Live Auction

The source of the auction can include:

  1. Donations directly from your sponsors
  2. Donations from local or national businesses looking for exposure or charity
  3. Wholesale items from businesses that can’t/won’t donate but will offer items at wholesale
  4. Consignment items from businesses that are offered only if they sell

Great items for auctions might include:

  1. Event tickets
  2. Discount or gift cards to local restaurants
  3. Discount or gift cards to local or premier golf courses
  4. Memorabilia
  5. Jewelry
  6. Wine tastings
  7. Travel and entertainment packages
  8. Goods and services provided by one of the sponsors

Make Your Tournament Memorable with these Top 5 Tee Gifts

It doesn’t take much to get golfers out on the course. Avid golfers are always inclined to play, so tournaments are a great way to leverage their enthusiasm for causes. A well planned tournament can generate great press as well as revenue.

Whether you call them tee gifts, giveaways or grab bags, advertising your tournament with custom-made golf swag will sponsor your event all year long. The key is to put your name or logo on golf gifts that are functional. A great gift would be something that a golfer needs and regularly uses during his or her game. Attendees of your tournament will in turn use your gifts regularly, promoting your event in three critical ways:

  • The Total Recall Route– Golfers will remember the good times they had at your tourney every time they use their gifts. A memento that will keep your event top of mind, like a wedding’s save the date, but with less glossy paper and more golf. In a nutshell, this will drum up repeat-customers.
  • The Word of Mouth Method– When your tournament’s players have their friends ask them where they got such nice [insert gift name here], your tournament will become the subject of conversation. And potentially get you a few new players in the next tournament.
  • Mad Men Style– Golfers sharing the green with the players from your tournament will see your event advertised on their gifts. Later on, when Joe Golfer is surfing the web for tournaments, he’ll remember seeing your branding and give your event stronger consideration. Classic advertising at its finest.

Now that you know why you should have tee gifts, how about some friendly advice on what your gifts should be? Here are our top five:

  1. Divot Tools– Ball marks can be the bane of a golfer’s existence. Which is why a classy tee gift could be a branded divot tool. Helping a golfer fix the green for smoother putting can only put your tournament in a good light. Try a site like branders.com/category/custom-divot-tools/ for a decent variety to choose from.
  2. Bag Tags– To help your tournament stand out from the crowd, gift your golfers with bag tags. These tags are prime real estate for getting your event’s name out. They’re also highly customizable and can take many shapes and sizes. One tournament previously gave out leather tags in the shape of a saddle. The better looking the bag bling, the more attention your tournament will get.
  3. Visors– You won’t necessarily get Tiger Woods or Phil Mickelson sporting your visors, but if one decent golfer attending your event likes to keep the sun out of his or her eyes and fancies the visors you generously gave out, then others may take notice and start talking.
  4. Premium Balls– With the self-proclaimed #1 ball in golf, you’ll certainly get a little extra attention for your event with your logo underneath the name “Titleist”. Gift your golfers with a sleeve of customized Titleist golf balls, by visiting titleist.com/custom-imprinting/.
  5. Golf Umbrellas– Golf is a game that’s played rain or shine. And you can help your players shine even when it’s raining by keeping them dry with custom-made golf umbrellas. Size matters in this case. Go with a good 62” for solid protection from the elements.

Parting Thoughts on Prizes:

Consider giving out awards for accomplishments like Longest Drive and Closest-to-the-Pin. Aside from golf tools and apparel, you can go the old fashioned route and present your players with trophies. Trophies can sit in the offices of CEOs with wealthy, golf-loving clients who also want trophies. Just a thought….

P.S. DOWNLOAD A FREE GIFT!

At the 19th hole, go ahead and share promo materials for our Striker Golf GPS app. The app is free to download and something your golfers can take with them anywhere.

Teeing Off Your Tournament With The Right Format

best golf tournament formatsThe difference between hosting an average tournament and the greatest tourney the green has ever seen all comes down to the right format. There are many variations on how you can play the game, and some play better than others. Several factors to take into consideration when choosing the right format include:

  • Team Size– The format you choose can be used to better pace your tournament, helping amateurs keep up and keep pros from slowing down.
  • Handicap– To equalize the field, handicaps are essential for allowing players of all skillsets to enjoy the game and contribute to their team’s success.
  • Level of Competition– Are your golfers attending the tournament to “compete” or are they there to compete? Certain formats allow individuals to track their individual success as well as that of their team.

The 3 Most Popular Golf Tournament Formats:

It Takes a Village (Scramble): Following a “follow the leader” type format, Scramble is played by having your team count the group’s best swing as its next. So, when your team tees off, the ball that lands closest to the hole is where your group next collectively swings from, and so forth. This format is truly a team effort. It helps pace the game if your team’s weaker golfers are having issues, and it also drums up sportsmanship, getting you excited about each and every player’s shot. Scramble is usually played in foursomes and organized fairly, based on ability.

There is an I in Team (Bestball): The Bestball format showcases team and individual talent simultaneously. Each golfer plays his or her ball. At the end of the hole, the golfer with lowest score (AKA “best ball”) has their score counted as the team’s score. So, if Rory McIlroy is on your team, you can bet your team is in for a great day. This format is great for more competitive players, who want to track their individual success throughout the tournament. Not to mention their ability to standout with each and every hole they claim as best ball. When playing Bestball, it is important to factor in your team’s handicaps. This way, the weaker players may be able to contribute and help your team. They may even stand a chance to claim best ball on a hole or two. While it may be played in teams of threes and fours, smaller tournaments may play a version of Bestball called Four-ball, where two teams of two compete against each other.

Dynamic Duos Wanted (Alternate Shot): Perfect for teams of two, Alternate Shot is a tournament format where players take turns swinging. So if Golfer 1 drives the ball, Golfer 2 swings where it lands, and Golfer 1 resumes on the third stroke. At the start of the game, players choose whether to drive on odd or even holes. Alternate Shot is fast-paced with a heavy focus on teamwork. It was made popular by the Ryder Cup, a competition held every year between golfers in the US and Europe.

In addition to the formats above, there are many more in the wide world of golf that you may consider for your tournament. Choose wisely and be sure to invite your tournament’s participants to use the Striker Golf GPS app for an enhanced golfing experience.

Tips for Finding Event Sponsors for Your Next Charity Golf Tournament

Golf tournament posterGolf tournaments are an extremely popular way to raise big money for charity. But, the results can be lackluster if your event doesn’t garner enough sponsorship dollars. Marketing your charity golf event to participants isn’t enough — you also need an aggressive marketing strategy to bring in sponsors. Here are a few marketing tips to help your charity golf event attract the kind of sponsors it needs to maximize your success.

Planning is Key

Not only do you need to carefully plan the tournament from the theme to the prizes and banquet, but you also need a comprehensive written marketing plan. This plan should address everything from sponsorship packages and package pricing, to the marketing budget, targets, goals, timeline/deadlines and specific activities. Don’t forget to include who is responsible for executing each action item on the plan.

Develop a Target List

Having well-connected committee members is one of the most common elements among the most successful charity golf tournaments, according to the Golf Tournament Association of America (GTAA). These movers and shakers should be prepared to help develop a list of their business colleagues, friends, relatives and other connections who might benefit from sponsoring your charity golf event. Be sure to include all past sponsors. Once you have developed a complete list of potential sponsors, you then need to hold committee members accountable for securing those sponsorships, auction donations and prizes. Develop marketing materials to support their efforts.

“What’s in it for me?”

All of your event’s marketing communications need to convey a clear benefit to the sponsors. How will they be helped by donating their services, cash, products and time to your event? Most sponsors get involved because they want their sponsorship to lead to increased business. Develop packages that give sponsors new or increased marketing opportunities. Demonstrate clearly how each sponsorship package can help them increase exposure, attract a high-income audience, solidify customer relations, gain publicity, network with potential clients and more. Show sponsors what’s in it for them.

Offer Marketing Support

A great way to add value to your sponsorship packages is by offering to provide marketing services. This helps ease the burden on the sponsor to get mileage out of their donation, and it also helps you gain increased exposure. For example, in addition to including sponsor names and logos on all of your event materials, you could also develop custom press releases for each sponsor. Give sponsors copies of your press release so they can use it in their own sales and marketing efforts. Develop a strong presence on social media to create more buzz for sponsors. Offer to sell sponsors’ goods and services, or involve them as speakers/presenters during the tournament. Arrange for photographs — before, during and after the event — and then give copies of photos to sponsors.

Retain Sponsors for your Next Event

The best and easiest sale is a repeat sale. Repeat sponsors are quicker to sign on and require less of a sales pitch. The key to repeat business is customer satisfaction. To be sure that your sponsors stay satisfied, follow these steps:

Do everything you said you would in the sponsorship package

Recognize sponsors at every possible opportunity — in writing, in person, on your website, through social media, during speeches

Send a personalized thank you note to each sponsor after the charity golf event concludes

Stay in touch with sponsors throughout the year to be sure your organization stays top of mind. Send e-newsletters, make occasional phone calls, recognize their achievements and special events, and stop in and do business with them.

Sponsorship acquisition is a huge part of making your charity golf tournament the fundraiser you want — and need — it to be. Employ these strategies to attract and retain sponsors this year and for years to come. Does your charity organization have a successful method of obtaining event sponsorships? Share your ideas in the comments below!